India’s most significant B2B (Business to Business) e-commerce platform, Udaan, has seen a massive surge of demand in its food, technology, and lifestyle business in the year 2020.
The three divisions combined with more than 1350 retailers from all over India, mainly Bharat (tier 2 and tier 3 households and rural India), registering more than Rs one million on the Udaan platform last year’s sales.
“Nearly 60-75 percent of Indians are relied upon by small Kirana shops and shops. government must introduce these small traders to the digital ecosystem to gain maximum benefit from the e-commerce scale,” said Sujeet Kumar, founder, Udaan. “Udaan has made this a mission, and we will soon see this to be truly the ‘Bharat of e-commerce.”
About 700 retailers under the food business are getting sales worth Rs 1 on the podium by 2020. Under the food business, 29 million orders are placed from 50 cities, with more than 1.5 million stores in Kirana stores, HoReCa (hotel, restaurant, and cafe), and retailers. The Udaan daily food business volume has exceeded 8000 tons, making it the largest restaurant in the country. There has been a 50 percent increase in the number of consumers in the food category in the past six months. Overall the food industry has achieved more than 500 percent growth over the past two years.
Founded in 2016, Udaan now has fifteen million nationwide producers, 25-30 million retailers, 10-12 million institutional companies such as workplaces, colleges, and HoReCa. The aim is to equip small companies with expertise, financial inclusion, and competitive skills in the growing world of technology and digital. Udaan competes with players to commemorate Flipkart Wholesale, Amazon, and JioMart for Reliance, adding significant penetration to the area.